A networking (refreshments / snacks included) and speaker series presented by MNBU.net and Digital Brigade.
Like ecosystems found in nature, the digital one comprises the software components, online services, digital devices, business models, and information that reside within it. It enables business to surpass geographic boundaries, and empowers individuals with the power to distribute content and create communities.
What does the digital ecosystem look like for your business, and how can you harness its full potential? Digital Brigade presents a free monthly series of networking and speaker events around the concept of doing business in the new digital ecosystem. Topics will include:
February 25th 2010- The SPACE (Suspect – Prospect - Account - Client - Evangelist) Engine
Your customers should be your best sales people!!!
In February and March will be discussing the SPACE (Suspect Prospect Account Client Evangelist) engine and how you can adapt it to your business.
In today’s Digital Ecosystem it’s no longer good enough to write some clever copy and put it in a magazine or the yellow pages. When is the last time you even used a phone book that wasn’t on the internet? Consumers talk to each other now more than ever. Advertising to the masses is a sure way to get you a lot of ad bills but very few new clients.
How, then, can you sell and market products in today’s environment? The SPACE engine is your answer.
In February we’ll be asking the questions that allow you to identify your Suspects. Questions like:
- “Who is the person, and what is their situation, for which your service or product is always the best choice?
McDonalds answers this question with:
- People who can relate to childhood happiness.
- Parents who want to treat their kids.
- Kids who want to have fun with their meal.
Do you know your answers? If you do, what is your plan to make those people into your best salespeople?
Join Digital Brigade and MNBU.net in February as we lay the groundwork for using the SPACE engine to grow your business in the New Digital Ecosystem. This presentation is brought to you on behalf of En Corpus Venture Catalysts. Learn more at encorpus.com.
March 24th – SPACE Engine 2
This topic will go in to detail on moving through the SPACE Engine. You’ll identify what tools can be used to bring prospects into a no to low risk situation where they can’t help but to do business with you. Presented by Dean Meier on behalf of En Corpus. Learn more at encorpus.com.
… check back for second quarter topics soon.
Where
Digital Brigade (map)
1624 Harmon Place, Suite 305
Minneapolis, MN
(Above Café Lurcat)
Free parking is available in spots 1 – 15 in the lot diagonally from the building. Meters are free after 6.
Each event is free, but space is limited. Simply click on the reserve your chair button. Contact information is required in case we need to notify you of a change.
